Project Name
Social Media Marketing Strategy for Tour and Trip
Overview:
Tour and Trip, a travel agency, aimed to expand its online presence and attract new clients, particularly Gen Z & millennials. Despite a strong offline presence and existing social media presence on platforms like Facebook and YouTube, they sought to leverage comprehensive social media marketing to tap into new markets and demographics.
Challenges:
Transitioning from offline advertising to a robust online presence.
Attracting and engaging with a younger demographic of Gen Z & millennials.
Developing a social media marketing strategy to increase brand visibility and generate accurate leads.
Solution:
Developed a 3-month growth strategy focusing on social media marketing, content marketing, meta ads, and YouTube advertising.
Implemented targeted social media campaigns tailored to appeal to Gen Z & millennials’ preferences and interests.
Created engaging content across various platforms to showcase Tour and Trip’s unique offerings and travel experiences.
Results-
Achieved significant success within the first month of implementation, with a notable increase in website traffic and accurate leads generated from ads and YouTube videos.
Continuously refining and optimizing the social media marketing strategy to maintain momentum and drive sustained growth.
Currently in the second month of the project, Tour and Trip is experiencing positive results and anticipates continued success in reaching and engaging with their target audience.
We will be starting with SEO by March 2024 for the same