Project Name
Smiley Rainbow School
Project Overview
Smiley Rainbow School is a joyful learning space dedicated to nurturing young minds through play-based and value-driven education. As a growing educational institution, they needed a digital presence that would reflect their warmth, values, and unique teaching approach. PG Digital Solution was brought in to build consistent visibility through digital and social media marketing.
The Challenge
Low online visibility
The school lacked brand recognition among local parents searching for quality early education.
No consistent communication
There was no strategy in place to showcase events, activities, or student engagement online.
Limited parent interaction
Without active digital channels, opportunities to build trust with potential parents were being missed.
The Solution
Social Media Strategy
We built a content calendar highlighting school activities, student achievements, teacher introductions, and parent testimonials. Visuals were made colorful, cheerful, and child-centric to align with the school’s tone.
Targeted Campaigns
Digital campaigns were run during admission periods and event days to reach more local families and drive awareness. We used geo-targeted ads and engaging creatives to connect with the right audience.
Visual Consistency
From post templates to story highlights, we established a unified visual language that reflects the school’s joyful and nurturing environment.
The Impact
Boosted Local Awareness:
Smiley Rainbow School became more recognizable and respected in the community through engaging digital storytelling.
Higher Parent Engagement:
Parents began interacting regularly through likes, shares, comments, and direct messages—building a stronger online-parent relationship.
Improved Admissions Enquiries:
Targeted ad campaigns and consistent social updates led to a measurable rise in admission-related queries during the campaign periods.